Who can resist a juicy story - or a sandwich?
Wendy's® recently launched Pretzel Pub Chicken sandwich has fueled a second wave of pretzel passion among consumers and has spiraled into another online love fest. Wendy's is once again tapping into the social trend of turning tweets into spoken words with an over-the-top video series. This follows the successful #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.
Watch Wendy's #PretzelLoveStories below. It's a mini-soap opera written with fans' tweets and Facebook posts. Try the new sandwich and share your love if you want to be featured in Ep. 2.