Their music-softwares have taken home lots of awards, last by Reason 2.5 which won the award for "best soft-synth workstation" at Remix Technology Awards 2004.
The Reason-users have high hopes for this third version of the software. Rumours about the vst-possibilities and such have been spread on the net for a couple of months now.
Soon you can be among the first to try out the new version as Propellerhead is looking for Beta testers.
If you're interested, then go to their homepage (below) and sign up now. You have to be a registered user of Reason 2.5 before signing up.