Google has announced today that they are implementing new steps to combat copyright violations online. As part of their new plan, company will respond to complaints within 24 hours regarding pirated material posted on its YouTube video site and other services.
The search giant also plans to implement changes to its Autocomplete function, which predicts what users are looking for before they finish typing in their search. Likewise, the company is going to make improvements to Adsense, their advertising service that prevents ads from appearing on sites that offer pirated content.
Google makes these changes as it comes under increasing pressure from the entertainment industry to do more to stop illegal file sharing and piracy. The plan is set to roll out over the coming months.