Would you drop everything to go to SXSW?

One guy did just that. Check out the video.

Posted by Michael Bordash on Wed Mar 20, 2013

Music News

Imagine walking down the street. You stop by your coffee place and get the usual. Some guy with a camera says "Let's go to SWSX right now." Hop in my SUV, then on my private jet. Would you do it? It's now or never.

Meet Roarke Boes. The one who was bold enough to say yes. He took a chance, left Venice, California in the morning and ended up on the Doritos #BoldStage at SXSW with hip hop legends Doug E. Fresh, Public Enemy, Ice Cube and LL Cool J.

I bet the people who said "No" are kicking themselves. What a cool promo, made possible by Doritos.

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