IBM launches new platform for personalized push notifications to mobile and tablet website viewers.
Recognizing the need for marketers to get started fast with minimal setup, IBM now offers the IBM Mobile Web Push solution through a convenient monthly subscription that can be purchased online on the IBM Cloud marketplace website. They are offering a free (no credit card necessary) 30-day trial so you can get up an running with website push campaigns in about 90 seconds.
There are a variety of use cases that IBM Mobile Web Push will satisfy, especially true if you have a need to convert your anonymous web visitors into registered members. This is a particularly important problem to solve for content sites that depend on these conversions for highly targeted demographic-based advertising and to support retention/growth of your member base. While you can code rules into your site to help foster these initiatives, IBM Mobile Web Push makes it a lot easier to integrate comprehensive campaign management based on rules that you create and data that you collect about your visitors.
While I am a caretaker of this service, I have a particular need for it in my own private projects, including the site you're on right now. I signed up with IBM Mobile Web Push as a customer and deployed it on InternetDJ. A problem that I have relates to anonymous users "driving by" the site, listening to a handful of songs and leaving. In this case, I never get a chance to automatically recommend other free music this visitor might like from musicians that have shared their work. I use IBM Mobile Web Push, along with anonymous data that I collect about each user, to trigger a notification after the visitor listens to 3 or more songs in the span of 10 minutes, and has not registered with the site.
To put this campaign into effect, I employed the following steps (follow the links for specific how-to):
I've also setup frequency cap rules in the campaign manager and adjust over time so that I don't overwhelm or anger the anonymous visitor with superfluous messaging. At the moment, I've settled on 3 pushes per day, with at least 10 minutes between messages, with no more than 12 total pushed to each visitor. I also try to keep the messaging fresh and somewhat humorous as message content has been the biggest driver in optimizing conversion rates. On average I've seen conversions improve by 20% over the past few months of operation.
Sign-up for a trial and take it for a spin yourself. If you'd like any assistance with your own project, the team is happy to help kickstart.