It's time to put your quarters up and check out the hottest video on the planet: Bobby Evans’ smash hit Delicious Vinyl single "Freak-A-Zoid Robotz", directed by Marcus Herring. Enter an arcade game world where a Tron state of mind and fly moves preside, where metallic Sorayama-inspired robots do choreographed dances and fight 8-bit battles to the death.
Director Marcus Herring: "The visual look of the video was inspired by the beauty of low resolution pixel art in classic arcade games. I was intrigued by the idea that a face can still look beautiful even when it is scaled down to a resolution of 12 pixels tall." As Delicious Vinyl Curator Rick Ross, who produced the video, says: "We really aimed to break that proverbial fourth wall in the gaming universe — the fine line between man, woman and machine."
The video's concept was based on an original arcade game specially designed for the 12-inch artwork for Bobby Evan's "Freak-A Zoid Robotz." Herring expanded upon that arcade game concept, fleshing it out with a video full of players/gamers including L.A. Rap duo The Keyishe, Team G, performance artist Yasmine Kittles, dancer/choreographer Amanda Furches, dancer Erin Beneze, Anthony Julio (creator of the golden robot mask seen in the video) and the world famous KXLU DJ, Bianca Bracho.
"Freak-A-Zoid Robotz" is the lead track and theme song from Delicious Vinyl's critically lauded RMXXOLOGY album. The song itself is inspired by a truly obscure cut from deep in the Delicious Vinyl catalog: an electro-bass number called "The Fine Line Between Hyper And Stupid" that appeared on the b-side of Tone-Loc's 1990 single "I Got It Going On". With "Freak-A-Zoid Robots", Bobby Evans (half of L.A. hip-hop duo Brother Reade) has taken it back to the real pioneers of Miami Bass, with whip-it-good drums, ass-clapping bass, and synapse-snapping synthesizers... all perfect for robot booty shaking.
To increase the freak factor a full-on 3-D version of the video is set to drop in the coming weeks. If you have 3-D glasses (maybe dust off the pair you got at Disneyland from Michael Jackson's EO attraction?) you'll be able to put them to freaky use.