Wed Nov 28, '07
That sucks, but I agree with Risda here. Labels are beneficial to producers/musicians because they have the proper resources in place to allow for music distribution, which gives you less power to negotiate with them. Take Beatport for example, you can't get on there unless you are on a label they feature, or go through a distributor. All of these things are still designed for other people to make a marginal profit on your work. If you have the time and energy, as any aspiring professional artist should, you can promote yourself and sell yourself. Sure it's harder, but you get 100% of the revenue for your work. Why should you have to pay other people for the work you do?
Call me a rugged capitalist, but I believe that in music, or any other business, it is ideal to lower the cost of goods sold, and minimize 3rd party involvement. You make the music, you promote it, you sell it, and you live the good life. The days of labels are numbered as people begin to accept the internet as a valuable business resource and bypass the "connections" - with mastering studios, PR companies, ad agencies, and retailers - which labels used to prize. All of a sudden people are realizing they can save by communicating directly with each other, and as many small boutique shops open up online, the need to have a "strong brother" type of relationship with labels and distributors is diminishing. The fact that this distributor closed down doesn't mean that interest in electronica is dwindling, or that music is on the downfall, but actually means that artists are taking more control into their own hands.
Ten years ago you couldn't have dreamt of selling a single copy of your track if you weren't on a label, but this is not true anymore. You can make it "big" with the right tools, and an effort in the proper direction.
Furthermore, the fact that so many people can compete on the same platform means that standards for what is considered "good" music will increase as the competition between independednt producers heats up. Instead of having one rapper you will have 50, all trying to compete for the same dollar, and in the end, the one with better music (or arguably a better social and business sense) will win. The barriers to entry in the music market will be so low that almost anyone can participate. Eventually, some other form of business structure will form, like music cartels and oligopolies which will control the key social networking positions and online resources for music distribution. This can be good or bad, I guess we will just have to see.[ This message was edited by: EJLirik on 2007-11-28 11:09 ]