(NEW YORK, NY) – June 21, 2011 – Dutch musician, DJ and record producer Tiësto and Believe Entertainment Group today announced plans to launch an all-new, digital video series entitled “In The Booth,” a documentary-style show that will go behind the scenes with the world-famous DJ and give fans an up-close, personal look at the electronic/dance music superstar’s life and the global movement he has fueled.Believe Entertainment Group, a New York-based digital entertainment company, will finance, sell and distribute the series to a worldwide online audience, including Tiësto’s social networks on Facebook and Twitter. The show will be co-executive produced by Tiësto and Believe Entertainment Group and is slated to launch in Q4 of 2011.
“In the Booth” will consist of 15 episodes, each approximately 5-7 minutes in length, and will reveal how Tiësto’s passion for music and live performance has made him a global phenomenon, chronicling the events, promoters, preparations and how each show ultimately comes together.From Las Vegas to Ibiza, fans will have the ultimate insider access to Tiësto’s world -- backstage, onstage and moments right before he hits the decks in front of thousands of fans -- plus exclusive Tiësto commentary and personal insight into the experience, the venues, festivals and big nights in the world’s most exclusive parties and nightclubs.
“I am really excited to be producing my own show, and for the first time my fans will be able to truly experience all that happens on tour and behind-the-scenes,” said Tiësto.
The new show comes at a time when dance music is exploding in popularity; performing more than 150 shows per year, Tiësto is the biggest name in the fast-growing dance/electronic music category. The movement was in full effect at Ultra Music Festival, the sold-out three-day event with more than 150,000 people in attendance where Tiësto headlined in Miami earlier this year.Tiësto was named one of Billboard magazine's top-grossing touring acts of 2010, thanks to a world tour that saw him play on six continents and in front of more than a million people. Recently, Tiësto was voted ‘Greatest DJ of All Time’ by British dance music magazine Mixmag. Tiësto released his fourth studio album, Kaleidoscope, in October 2009, has begun his 2011 “Club Life” world tour and recently began a massive residency at the Hard Rock Las Vegas.
Dance music is a category that Believe Entertainment Group Co-Founders Dan Goodman and William H. Masterson III have prioritized given the meteoric pace at which the category is growing and the tremendous interest among advertisers, promoters and fans alike. After meeting with Tiësto’s team they decided to join forces to fully develop the new series, working together to concept and distribute it, utilizing an ad-driven model such as Believe Entertainment Group has successfully launched in the past.
“Electronic/dance music seems to have found its biggest audience within pop culture right now both domestically and globally, with Tiësto leading the way, so he’s a terrific partner to work with to bring this show to market,” said William H. Masterson III, Co-Founder, Believe Entertainment Group. “The combination of his millions of fans through Facebook and Twitter will allow the show entrée to his huge and loyal truly global audience.”
“Tiësto is always on the frontline of new technology and media.This is a chance for fans to get a rare look behind this truly unique icon,” said Michael Cohen of Complete Control Management, Tiësto's worldwide management company.“With fans in every major country across the globe, a show online is a new way to reach everyone and allow them to watch it whenever they want, wherever they want.”
Tiësto’s dominant online presence among the electronic music community will aid in helping “In the Booth” reach fans across the globe.With over 9 million fans on Facebook, he is adding 40,000+ new fans per day (over 1.2MM per month).He has over 485,000 followers on Twitter after only recently engaging on the platform, and is adding almost 30,000 followers per month.On YouTube, Tiësto has 500,000 video views per day and is in the Top 40 most subscribed music channels; he generates 11 million views per month -- a staggering 200 million+ total views since launching his YouTube channel.Tiësto boasts the #1 artist podcast in the world, “Club Life,” with over 300,000 weekly subscribers, and his official website, tiesto.com receives 400,000+ visitors per month.
Additional details on distribution and advertiser partnerships for “In the Booth” will be announced soon.
About Believe Entertainment Group
Believe Entertainment Group is a digital entertainment company focusing on premium entertainment experiences through direct partnership with elite talent and leading brands delivered through a variety of digital outlets such as web, mobile, VOD, social media, gaming, and more. Believe Entertainment Group recently launched The LeBrons, a new original, animated Web series with NBA star and two-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite, Nike and more, that premiered on YouTube and was distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group announced an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and announced the launch of MommyCast Latina, a first-of-its-kind, original HD Web show specifically for the Latina mom. Dan Goodman and William H. Masterson III, Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Burger King, Procter & Gamble, Priceline, Johnson & Johnson, State Farm and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter, FLO TV and more.
Gretchen Wagner, 917-716-6047, gwagner@BelieveEnt.com
Recently voted ‘The Greatest DJ Of All Time’ by Mixmag and widely regarded as the world’s biggest DJ/Producer, Tiësto has worked with global superstars such as Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and more... His recently completed Kaleidoscope World Tour spanned more than 15 months and 175 dates across 6 continents playing to over 1,000,000+ people. He was nominated for two 2010 Billboard Touring Awards and listed in Billboard’s Top 25 biggest grossing global touring acts of 2010. Tiësto is busier than ever in 2011 with the launch of ‘Tiësto In Concert’ in Las Vegas, his monthly residency at The Joint in the Hard Rock Hotel & Casino. In addition, Tiësto will be traveling the world supporting the release of his recently released ‘Club Life - Volume One Las Vegas’ mix album.