What: Premiere of "In the Booth," a new, behind-the-scenes digital series from DJ/Producer Tiësto, Believe Entertainment Group, HP and Intel Corporation
When: Thursday, Jan. 19
“In the Booth” is a new, documentary-style digital series that will give fans an up-close, personal look at electronic dance music superstar Tiësto’s life and the global movement he has fueled. Consisting of 10 digital episodes, each approximately 7 to 10 minutes in length, the show will reveal how Tiësto’s passion for music and live performance has made him a global phenomenon, chronicling the events, promoters, preparations and how each show ultimately comes together. From Las Vegas to Ibiza, fans will have the ultimate insider access to Tiësto’s world -- backstage, onstage and moments right before he hits the decks in front of thousands of fans -- plus exclusive Tiësto commentary and personal insight into the experience, the venues, festivals and big nights in the world’s most exclusive parties and nightclubs.
“In the Booth” will live on a YouTube channel at www.youtube.com/Tiesto.
Believe Entertainment Group, a New York-based digital entertainment company, is co-executive producing “In the Booth” with Tiësto, as well as financing, selling and distributing it to a worldwide audience, including to Tiësto’s large social media fanbase. Believe has worked with Tiësto’s team to develop the concept and distribute it. HP and Intel are anchor sponsors for “In the Booth” and have provided some of the technology that has enabled the development of the series.
Recently voted “The Greatest DJ Of All Time” by Mixmag and widely regarded as the world’s biggest DJ/Producer, Tiësto has worked with global superstars such as Kayne West, Coldplay, Nelly Furtado and more …. His Kaleidoscope World Tour spanned more than 15 months and 175 dates across 6 continents playing to over 1 million people. He was nominated for two 2010 Billboard Touring Awards and listed in Billboard’s Top 25 biggest grossing global touring acts of 2010. Tiësto was busier than ever in 2011 with his first residency in Las Vegas, releasing the first in a series of compilations “Club Life - Volume One Las Vegas” mix album, breaking records with the largest DJ tour to ever hit the U.S. college market and ending up making history in Los Angeles in October with the biggest ever DJ only gig in U.S. history, playing in front of 26,000 fans. Tiësto ended 2011 on a high, launching his own fashion line “CLVB LIFE” clothing, announcing his very own Club Life channel on Sirius XM, and playing at the “Mission: Impossible – Ghost Protocol” launch in Rio.
About Believe Entertainment Group
Believe Entertainment Group is a digital entertainment company producing high profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD, and social media. Believe Entertainment Group recently announced a new lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, entitled Tiger Beat Entertainment, and will soon launch a new documentary-style show with world-famous DJ/Producer Tiësto, entitled In the Booth. In April 2011 the company launched The LeBrons, a new original, animated Web series with NBA star and two-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube and was distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group announced an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and announced the launch of MommyCast Latina, a first-of-its-kind, original HD Web show specifically for the Latina mom. Dan Goodman and William H. Masterson III, Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy with Family Guycreator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Burger King, Coca-Cola, Procter & Gamble, Priceline, Johnson & Johnson, State Farm and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter, iTunes, and more.