Thanks Nelo! I agree in the regard that the madness of the business can definitely cloud one's perception of the industry, and takes away from the music itself. Of course, many artists don't have to deal with this side of things, as their label/manager takes care of it for them. For those of us who enjoy the DIY aspect of it, its seen as a personal challenge. The battle wages on.
Seriously good article Kirill, it reminds me of how I lost my love for music - from working in the industry and seeing how the business portion continues to revolve around fucking the creative portion. Despite everyones best interests the likes of Beatport and ITunes continue to survive in a world that just doesn't need them the percentages they take and the cnting middlemen who have no reason to exist.
I used to love listening to music, talking about music, going to gigs, producing music and then I saw the ugly side and my interest evaporated.
Hey there! I agree totaly with this article and i think in these days we shall not concern much about selling but more about promote the music we want to be known. Starting as a Dj with our own productions may be the better way to get some money and a good way to become known in a small ambient. In these days i think we must concern in having a "family" working with us and we with them... we cannot think in great profit from electronic music specialy in genres like Psytrance, DrumīnīBass or Ambient. I believe if all of us can arrange somewhere where to play as Dj every week, for example, is already a big help and a big goal. Living from another job and make small money in clubs, parties, discos, etc. is already very good nowdays and help a lot in the end of the month. I think fame is not a thing we should concern about.... and living exclusively from electronic music is not the way cause there are always new Djs and producers comming.. and names keep going up and down. You may have a lot of fame today and earn big money but what will you do when you have 50 years old....? you must be a resident Dj somewhere or working in other music related job, wich is hard to get too. Being a big name can open a lot of doors but nowdays (and i repit) i think its better work in shows with a small but well organized and rentable "family" wich helps to prevent great falls. (sorry my English) Stay In!
Yeah I agree totally and the article is very good!! I still believe it's all about the music and mixdowns. If the music sounds awesome, you cant keep it out of the charts. Yes it does get pirated like a mofo as well, but as you said there is nothing we can do about that. If the music is on point it will sell. We have to remember beatport is aimed at dj's and club music enthusiast. If you are not selling club oriented music then it probably wont do very well on beatport. Its all about identifying your market and launching educated campaigns to drive your end user towards your product. Its all in our hands, but much much harder these days. It seems like double edged swords are a huge part of our industry!
@farace I see your point, particularly as you use yourself as an example, and a good one at that. However, I have to disagree. There are tons of completely unknown producers out there who make tremendous music but not something that is destined for club play. Breaks is club music, a lot of other electronica isn't necessarily EDM, and there are tons of end-users on Beatport, not just DJs. That being said, I do think that Beatport is weeding out music which isn't selling well, but like I said in the article, quantity of sales in no way equals quality of music. You are a DJ and a producer, granting you more than twice the exposure than someone like me, for example, who only produces. But, I don't want to be a DJ, that isn't my craft or my calling. In order to sell anything anywhere, you need promotion, has nothing what-so-ever to do with quality of music.
I don't agree with Beatport upping the quota to weed out the "good music". They do it to weed out the crappy music. My label sells breaks, one of the least selling and most pirated genres out there and we hit the quota very easily every-time. If the music is good, it sells. It hits the charts and sells decent. If it doesnt, you need to focus on the music. Once the music is there, the doors fly open. That said, dont expect to be living like a king until your playing the 50K festivals! :)
@EatMe I've seen free music from this site pirated quite a few times in various places online. Free or not, someone is still going to grab it and re-post it somewhere else. What's even worse, I've seen free-to-download tracks from this site for sale on pirated CDs. People making money off of your free music, fair?
I'm having a hard time having my music being picked up by pirates since it is free already.
Thank you for reading asharek and R-Son. After reading it over, I think there is a nice balance of good and bad and, by no means, is this article meant to discourage you from reaching your dreams. In fact, quite the opposite. I hope this was an entertaining, and interesting, guide to your first few years in the music business. Thank you for the comments, keep them coming!
Great article. It's always good to get a reminder about the music industry and it's challenges. No matter what genre of music, independent artists and small labels face the same issues. Good luck to everyone pursuing their goals!
Richard John CEO aka R-Son
awesome article really inspired me as i am going to do a music industry course next year :) so i look forward to some nice challenges in the future and bring it on i say ;D.
Thank you, Siberksi. To give credit where credit is due, it was Alex Biagi's idea to start a label. He created it, met with the distributors and is doing a great job managing our small - but growing - crew, without him none of this would have even happened.
Another great article Kirill, wish i had the get up and go that ye have, setting up a label etc. Really going for it, i salute you! Hope things keep going well for you.
Well written. The music industry most certainly IS a gamble, and a lot of external factors weigh into your success. The AVR crew, in my opinion, is already blessed to have substantial recognition on iDJ, however even that does not suffice. Lately I've been seeing more and more small labels disappear, being replaced by the mega netlabels we are so aware of, and their quality ranges greatly. Also, please be careful of certain labels out there who have contracts that take copyright away from you, or completely ignore the contract altogether. I've had my music sold online without consent from me, and needless to say bridges have been burned because of that.