After some harsh words about last year's event, InternetDJ will check out the event first-hand this year.

On September 23rd, San Francisco LoveFest will take to the streets of San Francisco. Beginning with LoveWeek, the official events begin on Wednesday the 20th at Qool Happy Hour, a San Francisco standard for the last 7 years, and LoveWeek continues to spread throughout the city at a multitude of parties and events through Sunday morning. Saturday's parade down Market Street will end at the Civic Center Square in front of City Hall, and continue till late in the night at the after- event in the Bill Graham Civic Center.

I got a tongue lashing on my article last year (check the comments here, lol) where we discounted the lavish posted numbers for last year's attendence. What I still don't get is that in this year's press release, there was another claim of 'over 75,000 attendees' last year. The press release I received just after last year's events claimed over 89,000. Whatever.

Despite a questionable job at PR here, we are definitely going to cover the event this time. Press passes are ready, video and photo cams are charged. With a kickass line-up, including Massive Attack LIVE, it is an event not to be missed. Hell, if I can make the trek from London, you too can pick up a cheap Jet Blue fare to the west coast.

Artists appearing in SF LoveFest weekend:
Paul Oakenfold, Massive Attack, Grandmaster Flash, Bad Boy Bill, Christopher Lawrence, Rennie Pilgrem, Lee Burridge, Junkie XL (Live), DJ Dan, Kascade, Lee Coombs, Donald Glaude, Richard Vission, DJ Rap, Darude, DJ Shadow, D:Fuse, Hyper, Dieselboy, Above & Beyond, Andy Moor, Aphrodite, Dyloot, John Howard, Steve Porter, Luke Fair, Penta, General Midi, Simply Jeff, Deekline & Wizard, Jahbo, Nick Thayer, Hector Moralez, Vau de Vire Society, Gooferman (Live), Chadwick Strange, Simon Apex, Pitch Black, Juju, St. John, and much more TBA.

(Editor's note: Massive Attack won't be performing at the parade or festival but at an affiliated event in Berkley – spreading the love all around the bay area)

Related Links
· Official SF LoveFest Site
· Love Parade or Love Charade